Black Room Project

Experience The Moment

 

 Risky - A  Dinner Conversation

Risky - A Dinner Conversation is a curated dinner conversation that sheds light on the sexual risky behaviors that attribute to the disproportionate HIV cases among African American Women. Personalized mailers were sent to ten African American Female social media influencers in selected cities to begin the conversation socially and to spark engagement.

Day of the event each guest is greeted by all red statistical branded decor and themed dinner menu to create instagramable moments and to tell the Risky story. Each event begins with an icebreaker followed by the dinner conversation. All influencers are encouraged to document their experience and share what they learned with their social audiences. 

Results    5. 1.2 Million Views       800 Comments      120 at Home Testing Kits requested